The White Mill Building Concept

Danville, Virginia

We were thrilled to be able to partner with Danville’s Office of Economic Development to create an adaptive/multi-use design for the potential future of the historic White Mill Building! In an effort to rehabilitate the vacant 650,000 S.F. building, AP was asked to design a vision of possibilities along with marketing materials as a way to attract developers to take on the project. After marketing, the presentation was a success, and they were able to secure a developer.


The exterior concept includes white water rafting in the canal, rock climbing, zip-line, walking trails, look-out piers and an amphitheater. Interior spaces include spaces for restaurants, retail stores, hotel, offices, and apartments, topped with a rooftop pool, private decks, and restaurant bar. We developed photo-real renderings of each space as well as a fly-through animation in order to best demonstrate the full potential.